Setting a new benchmark in customer experience, Blum with the launch of Studio Ethos is redefining the landscape of modular furniture and design innovation.
In a significant milestone, Blum India has launched its first-ever flagship store, Studio Ethos, in the heart of New Delhi. This state-of-the-art Blum Inspiration Centre marks a new chapter in the brand’s commitment to delivering exceptional customer experiences and innovative solutions in the furniture fittings industry.
The grand inauguration was led by Blum India Managing Director Nadeem Patni, alongside Raghav Khandelwal, owner of Studio Ethos, and his associates Gautam Macker and Neeti Macker. The event symbolized a collaborative partnership aimed at redefining the modular furniture landscape in India.
Speaking at the inauguration, Nadeem Patni expressed his pride in this landmark achievement, saying, “The launch of Studio Ethos in the national capital is a defining moment for Blum India. Partnering with Studio Ethos, we aim to offer a truly immersive experience for interior designers, architects, and home design enthusiasts.”
Patni said that the flagship store introduces a revolutionary concept, the ‘Kitchen Test Drive,’ which allows customers to explore and test multiple kitchen layouts in a real-world setting. “This hands-on approach empowers them to make informed decisions tailored to their needs. Our goal is to elevate the design and functionality of living spaces by showcasing the full potential of our innovative furniture fittings in an interactive and inspiring environment,” he added.
Raghav Khandelwal, the visionary behind Studio Ethos, emphasised the significance of the partnership. He stated, “Studio Ethos embodies our commitment to bringing world-class solutions to the design and architecture community in New Delhi, adding that with a strong legacy in the architectural hardware industry, we are proud to collaborate with Blum, a global leader renowned for its exceptional quality and innovation. “This venture is not just a store; it’s a transformative space for professionals and homeowners alike to explore cutting-edge modular furniture solutions,” he elaborated.
Studio Ethos: A New Era in Modular Furniture Design
Studio Ethos sets itself apart as a premier destination for design innovation. The store offers an inspiring showcase of living space ideas, featuring Blum’s world-class furniture fittings, from advanced lift systems and hinges to pull-out systems and pocket door solutions. Visitors can engage with hands-on displays, receive expert guidance, and immerse themselves in a seamless service experience that redefines standards in the industry.
One of the key highlights of Studio Ethos is its ‘Kitchen Test Drive’ concept, a pioneering initiative that provides customers with a tactile and practical understanding of different kitchen layouts. This unique offering underscores Blum’s customer-centric approach, ensuring that design and functionality align perfectly with individual preferences and lifestyles.
About Blum
Blum, headquartered in Austria, is celebrated worldwide for its high-quality furniture fittings. With a focus on innovation and functionality, Blum’s portfolio includes a diverse range of lift systems, hinges, pull-out systems, and sliding door solutions. Operating eight production facilities in Vorarlberg, Austria, and additional sites in Poland, Brazil, China, and the USA, Blum maintains a robust global presence. The company’s products are available in over 120 countries, supported by 33 subsidiaries and representative offices worldwide.
The opening of Studio Ethos in New Delhi underscores Blum India’s commitment to enhancing the quality of living through exceptional design and innovation. It is poised to become a hub for creativity, collaboration, and excellence, setting new benchmarks in the modular furniture industry.
