Bollywood star to represent the real estate major’s renewed identity and luxury portfolio across Mumbai, Thane, and Pune
Runwal Realty, one of India’s leading real estate developers, has announced a significant brand revamp marked by the onboarding of celebrated Bollywood actor and global fashion icon Sonam Kapoor as its official brand ambassador. The association comes in line with the company’s refreshed identity and philosophy—“Building for Generations to Come”—a vision that underscores Runwal Realty’s commitment to crafting enduring spaces rooted in timelessness, emotional value, and architectural integrity.
With a legacy spanning over 45 years and more than 50 landmark projects across the Mumbai Metropolitan Region (MMR) and Pune, Runwal Realty’s new positioning reflects a deeper purpose: to go beyond the conventional real estate narrative of square footage and transactions, and instead build homes that become the foundation of family legacies. This sentiment is now mirrored in its communication and future developments, as the brand seeks to redefine what it means to create living spaces that are both aspirational and lasting.
Sandeep Runwal, Managing Director of Runwal Realty, emphasised the emotional and generational significance of home ownership in today’s evolving urban landscape. According to him, homes are not just structures—they are personal milestones and vessels for generational memory. The rebranding initiative is therefore as much about emotional resonance as it is about design, functionality, and longevity.
Sonam Kapoor, who now becomes the face of this reimagined identity, expressed admiration for the brand’s philosophy and its emphasis on creating homes that are as enduring as they are elegant. She noted that the idea of a home as a legacy—something that stands still in its beauty while growing with the family—resonates strongly with her personal values. Her association with Runwal Realty will be rolled out across a comprehensive marketing campaign, encompassing print, digital, OOH, and multiplex platforms, aiming to reach both traditional and contemporary audiences.
The new phase for Runwal Realty will be evident in its upcoming high-end projects located in prestigious neighbourhoods such as Worli and Malabar Hill, along with new launches under the ‘Runwal 25 Hour Life’ initiative in Thane. These developments aim to encapsulate the brand’s evolved design language and long-term vision.
Founded in 1978, Runwal Realty has built homes for over 50,000 families and boasts Mumbai’s largest retail mall chain, including the iconic R City in Ghatkopar. With 14 ongoing projects and a firm footing in luxury, gated, and mixed-use developments, the brand continues to shape the skyline of Mumbai and beyond. The appointment of Sonam Kapoor marks a bold yet meaningful step in aligning its brand narrative with a contemporary lifestyle that values heritage, quality, and emotional connection.
