REHAU’s new Noida centre is expected to become a go-to destination for design professionals and consumers, solidifying the brand’s leadership in interior solutions within India.
REHAU, a global leader in polymer solutions, has achieved a significant milestone by inaugurating its first-ever Experience Centre in Noida. Designed as a landmark for innovation and collaboration, the 4,200-square-foot facility not only strengthens the brand’s presence in Delhi-NCR but also reaffirms its commitment to high-quality design and customer engagement in India.
The new Experience Centre is a space that offers an immersive environment for visitors, featuring interactive zones and elegantly crafted areas that highlight REHAU’s diverse portfolio. It showcases everything from advanced furniture solutions to innovative surface technologies, creating a hands-on experience for architects, designers, and consumers who are looking to explore cutting-edge design solutions.
Speaking at the grand opening, Rafael Daum, CEO of REHAU Asia Pacific, explained the strategic relevance of the new centre. “The Noida Experience Centre is not just a showroom; it’s a key part of our global expansion strategy. By providing an immersive experience, we aim to connect more deeply with our partners and clients in the region.”
Faiz Ahmed, Director of REHAU India, described the Experience Centre as a “game-changer” for REHAU in India. “This centre will be a hub for collaboration, where we can showcase our solutions in a setting that reflects our brand’s core values. It’s a vital step in expanding our reach and fostering meaningful engagement with stakeholders,” he shared.
A highlight of the launch event was the introduction of REHAU’s latest innovation, the RAUVISIO riviera Acrylic Laminate Collection. Drawing inspiration from coastal landscapes, RAUVISIO riviera combines aesthetics and practicality with scratch-resistant, easy-to-clean surfaces. Available in 18 vibrant colors—including standout shades like Shitake, Biscotti, Pearl Grey, and Pink Oyster—it offers both matte (0.7mm lacquered) and glossy variations, and is designed for effortless installation without specialized machinery.
Manish Arora, VP of Furniture Solutions, REHAU SOA, emphasised the collection’s role in advancing laminate design. “The RAUVISIO riviera collection combines elegance and functionality, setting a new benchmark in the industry. We’re excited to see how it will shape interior spaces across the region,” he stated.
The company has relocated its centre from Kirti Nagar to Noida, bringing it closer to its target audience—namely, influencers such as architects, interior designers, and consultants—with the belief that this move will enhance its role in promoting interior design excellence.
Since its establishment in India in 1997, REHAU has built a reputation for quality and innovation, especially through its Vadodara plant, now recognized as a Centre of Excellence. The facility uses advanced German technology to produce a wide array of products, including uPVC Edgebands, solid surfaces, laminates, and systems for underfloor heating and cooling.
REHAU’s extensive product range in India spans residential, commercial, and industrial applications, encompassing:
- Kitchens: Offering a variety of modern solutions with sleek designs and durable finishes.
- Solid Surfaces: RAUVISIO mineral and RAUVISIO mono provide versatile options that support intricate designs, including curved shapes.
- Cabinet Shutters: RAUVOLET Crystal Line 1.0, known for its premium glass-like appearance, and RAUVOLET cassette systems designed for easy installation.
- Plinth Systems: RAUVARIO provides plinth covers, legs, and accessories for both functionality and aesthetic appeal.
- Adhesives: RAUBOND offers water-based adhesives suited to various applications.
- Masking Tape: A pressure-sensitive tape that adheres to multiple surfaces and leaves no residue.
- Commercial Appliances: Supplying components like gaskets, profiles, and hoses for commercial needs.
- Third-Rail Support Systems: Essential equipment for metro transport infrastructure.
With the opening of its Noida Experience Centre and the debut of the RAUVISIO riviera collection, REHAU continues to push the boundaries of innovation in polymer-based solutions, remaining a trusted name in India across residential, commercial, and industrial design applications.
