Indian brand elevates international presence with curated offerings including design-driven surface innovations for North and Latin American markets
NITCO Ltd., one of India’s most respected names in the premium surface materials segment, made a remarkable impact at Coverings 2025, held from April 29 to May 2 at the Orange County Convention Centre in Orlando, Florida. As North America’s foremost international tile and stone exhibition, the event brought together leading players from across the globe—and NITCO’s participation was nothing short of standout.
This year marked NITCO’s fourth consecutive appearance at Coverings, and the brand successfully strengthened its global identity through an immersive booth experience and an impressive line-up of newly launched products. With a focus on international sensibilities, NITCO showcased a fresh range of tiles, marble, and mosaic surfaces, crafted to meet evolving global design expectations while retaining a timeless aesthetic rooted in Indian craftsmanship.
The display captivated a diverse audience, including architects, designers, retailers, and distributors from around the world. Visitors were introduced to a versatile portfolio featuring finishes like polished, honed, textured, and 3D-effect surfaces—each product reflecting a keen attention to material quality, design detailing, and technical innovation. The brand’s focus on merging form, function, and finish resonated well with attendees, who praised the originality and durability of the offerings.
Commenting on the reception, Diviyang Chheda, President – Operations, NITCO, said, “It was incredible to see the interest and enthusiasm our new collection generated at Coverings. This year, we introduced a wide range of surfaces designed to meet the diverse aesthetic and functional needs of the global market. Coverings continues to be a powerful platform not just to showcase our design vision, but also to explore meaningful associations with dealers and distributors from around the world.”
The newly introduced product lines were specially developed for North and Latin American markets, highlighting the brand’s strategic focus on global expansion. NITCO’s presence reaffirmed its dedication to delivering sustainable, resilient, and design-forward surface solutions that respond to both current trends and long-term architectural needs.
Beyond the visuals, NITCO’s booth also served as a hub for meaningful dialogue with global stakeholders. The event enabled the company to deepen existing relationships and forge new partnerships, all while reinforcing its brand ethos built on innovation, quality, and customer-centricity.
Founded in 1953, NITCO continues to be a leading force in India’s tile and marble industry, with a distribution network spanning 80+ outlets and over 650 dealers across the country. As it expands its international footprint, participation in platforms like Coverings remains central to NITCO’s growth strategy—positioning it as a serious global contender in the premium surface material space.
With each edition of Coverings, NITCO continues to elevate the narrative of Indian design on the world stage—combining technical finesse, aesthetic richness, and an unwavering commitment to excellence.
